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Greg Allum 

Greg Allum 

Chief Marketing Officer

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Greg Allum is the Chief Marketing Officer of the American Federation for Children (AFC) Scholarship Fund where he leads the marketing infrastructure, donor acquisition systems, and data intelligence platform behind the first federal school choice tax credit in U.S. history — the Education Freedom Tax Credit (EFTC), effective January 1, 2027.  

Greg brings more than 15 years of senior marketing and growth leadership across innovative startups, world-renowned Fortune 500 brands, and mission-driven organizations.  

Before joining AFC, he served as SVP of Marketing and Growth at Stand Together — one of the nation’s largest philanthropic networks — where he led a team of over 80 marketing professionals across performance marketing, lifecycle marketing, SEO, MarTech, and web and UX, preserving more than $100 million in annual marketing investment.  

As Head of Marketing at GrowthDay, he launched a personal development app to $1.5 million in revenue and over 250,000 accounts across 190 countries.  

As EVP of Marketing and Growth at Fuzzy, a pet telehealth company, he contributed to an $18 million Series B raise from Greycroft and grew revenue to $6 million.  

As Global Head of Social Media at Jellyfish, Greg scaled the paid social practice from a one-person UK team to dozens of professionals across the U.S., EMEA, and APAC.  

Earlier in his career, as European Head of Social Media and Creative Strategy at Sony Electronics, he oversaw marketing strategy across 78 social channels in 30 markets — work that spanned three continents and 20 languages. 

Greg is also the Founder and President of Ink & Ribbon Press, a nonprofit literary press devoted to poetry and the permanence of the printed word. Greg is also a renowned published poet with four books, a Pushcart Prize nominee, and recipient of the Arte Laguna Prize (Special Prize, 6th Edition) 

Greg holds an MFA in Creative Writing from Pacific University and a BS in Business Administration from Capella University. 

Professional Background

Career History

  1. 2026 – Present

    Chief Marketing Officer

    American Federation for Children/AFC Scholarship Fund

    Leads donor acquisition, lifecycle marketing, content strategy, and marketing technology (MarTech) ahead of the Education Freedom Tax Credit (EFTC) launch.

  2. 2024-2025

    SVP, Marketing & Growth

    Stand Together

    Led team of over 80 marketing professionals across performance marketing, lifecycle marketing, SEO, social media, marketing technology (MarTech), and web and UX, preserving over $100 million in marketing investment.

  3. 2021 – 2022

    Head of Marketing

    GrowthDay

    Developed and implemented strategic marketing initiatives to expand the organization’s reach to over 190 countries, resulting in increased user acquisition and retention.

  4. 2018 – 2021

    EVP, Marketing & Growth

    Fuzzy – The Pet Parent Company

    Designed marketing and growth organization, diversified investments in customer acquisition, retention, and brand, and focused on recruiting top talent.

  5. 2017-2019

    Global Head of Social Media

    Jellyfish Online Marketing

    Scaled the paid social practice from a one-person UK operation to a multi-person team across the U.S., EMEA, and APAC.

  6. 2015-2017

    European Head of Social Media & Creative Strategy

    Sony Electronics

    Led the social media, creative strategy and engaged self-serve community across Sony's core product offering across 78 social channels in 30 markets with 20 different languages.

  7. 2012-2015

    Senior Social Media Manager

    British Gas

    Led development, implementation and transformation of the company-wide social media strategy, translating the brand's vision, values, service, quality within a clearly defined content style.

Academic Formation

Education

  • Master of Fine Arts (MFA), Creative Writing

    Pacific University

  • Bachelor of Science, Business Administration

    Capella University

  • Mini MBA, Business Administration

    University at Buffalo School of Management (2020)

Areas of Focus

Expertise

  • Growth Marketing

    Designs and scales full-funnel growth systems that compound donor and audience acquisition over time. Combines paid media, organic channels, and behavioral data into unified, measurable growth engines.

  • Donor Acquisition

    Builds multi-channel donor acquisition programs for mission-driven organizations, specializing in identifying, attracting, and converting high-intent donors through targeted digital campaigns and lifecycle strategy.

  • Performance Marketing

    Leads performance marketing programs across paid search and paid social, optimizing toward measurable outcomes including cost-per-acquisition, return on ad spend, and donor lifetime value.

  • Lifecycle Marketing

    Structures donor and customer lifecycle programs that move audiences from first touch to long-term loyalty. Uses segmentation, behavioral triggers, and personalized messaging to maximize retention and lifetime value.

  • Marketing Technology (MarTech)

    Designs and implements MarTech workflows for complex organizations. Integrates CRM, marketing automation, data pipelines, and analytics platforms to create unified, scalable marketing infrastructure.

  • SEO & AEO (Answer Engine Optimization)

    Leads organic search and answer engine optimization strategies that position organizations as authoritative, discoverable sources across both traditional search engines and AI-powered discovery platforms.

  • Digital Strategy

    Develops integrated digital strategies that align audience growth, content, paid media, and technology investments behind a single measurable objective.

  • Content Strategy

    Develops content strategies that serve both audience needs and search visibility.

  • Brand Positioning

    Translates mission and values into distinctive brand positioning that resonates with target audiences, builds long-term trust, and differentiates organizations in competitive or emerging markets.

  • Nonprofit Marketing

    Initiates private-sector growth discipline to nonprofit organizations using performance marketing, data intelligence, and lifecycle strategy to donor acquisition, retention, and mission-driven audience growth.

  • Education Policy Marketing

    Develops content and campaign strategies that make complex education policy accessible, compelling, and actionable for general audiences.

Featured Articles from Greg