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We recently launched a new website for the AFC Scholarship Fund.
Greg Allum is the Chief Marketing Officer of the American Federation for Children (AFC) Scholarship Fund where he leads the marketing infrastructure, donor acquisition systems, and data intelligence platform behind the first federal school choice tax credit in U.S. history — the Education Freedom Tax Credit (EFTC), effective January 1, 2027.
Greg brings more than 15 years of senior marketing and growth leadership across innovative startups, world-renowned Fortune 500 brands, and mission-driven organizations.
Before joining AFC, he served as SVP of Marketing and Growth at Stand Together — one of the nation’s largest philanthropic networks — where he led a team of over 80 marketing professionals across performance marketing, lifecycle marketing, SEO, MarTech, and web and UX, preserving more than $100 million in annual marketing investment.
As Head of Marketing at GrowthDay, he launched a personal development app to $1.5 million in revenue and over 250,000 accounts across 190 countries.
As EVP of Marketing and Growth at Fuzzy, a pet telehealth company, he contributed to an $18 million Series B raise from Greycroft and grew revenue to $6 million.
As Global Head of Social Media at Jellyfish, Greg scaled the paid social practice from a one-person UK team to dozens of professionals across the U.S., EMEA, and APAC.
Earlier in his career, as European Head of Social Media and Creative Strategy at Sony Electronics, he oversaw marketing strategy across 78 social channels in 30 markets — work that spanned three continents and 20 languages.
Greg is also the Founder and President of Ink & Ribbon Press, a nonprofit literary press devoted to poetry and the permanence of the printed word. Greg is also a renowned published poet with four books, a Pushcart Prize nominee, and recipient of the Arte Laguna Prize (Special Prize, 6th Edition)
Greg holds an MFA in Creative Writing from Pacific University and a BS in Business Administration from Capella University.
Featured Articles from Greg
Almost Every American Child Qualifies. The Harder Question Is Who Will Fund Them
A new analysis ran the federal eligibility test against real population data for the first time. The answer surprised almost everyone: the income ceiling for a K-12 scholarship under the Education Freedom Tax Credit reaches nearly nine of every 10 American schoolchildren. Here is what that number does, and does not, tell families, schools and donors.
Every Child Is Eligible. Whether a Home Counts as a “School” Is a Different Question
Two families can teach the same curriculum at the same kitchen table and reach different answers about whether a federal scholarship can pay for it. The reason sits in one cross-reference buried in the tax code, and Treasury has now confirmed it in writing.
Find out if you qualify for the Education Freedom Tax Credit
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What Your $1,700 Actually Gives: A Walk Through the 90% Rule
Every donor has wondered it: how much of my gift actually reaches a kid? For the Education Freedom Tax Credit, Congress didn’t leave the answer to chance. It wrote it into the law.
Rhode Island Didn’t Say No. It Changed Who Gets to Say Yes
On June 18, 2026, Rhode Island became the first state to write a legal gate into the federal scholarship tax credit, requiring both the legislature and the governor to agree before it can join. The state did not decline the program. It changed the number of signatures required to accept it, and in doing so raised a question every other state will eventually face.
Thirty States Said Yes. Only One Has Sent Treasury a List
Thirty states have formally joined the federal Education Freedom Tax Credit. Not one has opened a process a scholarship organization can actually apply through. The reason is a sequencing decision at the Treasury Department, and it has quietly turned the last three months of 2026 into the most consequential stretch of the program's first year.
The Slow Yes: What Wyoming’s Ten-Month Path Into the Federal Scholarship Credit Reveals
In August 2025, Wyoming's governor said his office was still reviewing the federal scholarship tax credit. Ten months later, the state appeared on the IRS participation roster. The gap between those two moments is where the more interesting story lives.
Find out if you qualify for the Education Freedom Tax Credit
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